design
In every project below, my first assumption about the user was wrong. Now I start by finding out what “good” means to the people using the product.

I take products from the first user conversation to a live release: hospital teams in Casablanca, employees in Marseille, a VC fund in Paris. Based in Casablanca, open to relocate.
design
In every project below, my first assumption about the user was wrong. Now I start by finding out what “good” means to the people using the product.
work
I’m a generalist by design. Curiosity has driven me towards web, apps, marketing and teaching, and it’s why I can work with a hospital one month and a startup the next. I learn how your business works first, then build what it actually needs.